How to Take Advantage of Reward Points & Loyalty Bonuses

Online marketing companies enjoy tremendous advantages over their High Street rivals, and better still, they are well aware of them.

It goes without saying that the major advantage that they have is that their overheads are considerably less, and it is of little coincidence that throughout the world. City centers are gradually becoming mini ghost towns as many of the traditional high-street retailers have seen the writing on the wall and are themselves promoting their good name, years of trading experience and impetus to become themselves online retailers

So what was once the exception has become the rule? There are more and more serious companies operating online providing tremendously competitive prices and the service that we have come to expect from major high-street retailers. This is a wonderful situation for the consumer who really is enjoying the best of both worlds.

Enjoying is one thing, and taken advantage is another and increasingly savvy online shoppers are discovering how to take advantage of the competition that is going on for their hard earned dollars. That's not only being done by keeping their finger on the pulse as far as special offers and bargains are concerned. Interestingly enough, the development of online shopping has witnessed an end to what was once a tradition in high-street retailing-the annual sales.

History has now shown that these sales were mostly far from genuine, with many so-called sale items being brought in specially and sold off in what were claimed to be reduced prices, but were actually on full markup. 

In the online world, prices are keen all the time, and it's difficult to pull the wool over the eyes of the super savvy online shopper. 

Online retailers are well aware of this fact and want to keep retain any customer that has shopped with them. Instead of sales, they provide what is known as reward points and loyalty bonuses to their regular customers. These points and bonuses can be readily converted into cash backs or credit notes against future purchases. 

Anyone considering making a significant online purchase as well as checking all the details and making sure that they are getting the best deal they can, should also be taking a close look at whatever reward points or bonuses they will be getting if the make the purchase of that particular online store. 

A close look means how these bonuses will convert into cash and if they choose to take the points. Do they have to spend them only at the store they made the purchase from, or can they be used in other online outlets. 

It pays to be a canny shopper even online and these are the things you have to look far to get the best value.

Allan has been blogging about online shopping and frugality for the last 4 years. Allan's favorite topics include saving money and couponing. When he is not working, Allan enjoys spending time with his family and friends.

Posted in: Online Shopping